1.【核心理念】-品牌所賴以維繫的理念,是公司存在的基礎;
核心理念也是支配我們所傳遞的每項訊息。
[Core Concept] - The Concept that the Branding relies on to maintain ,
It is the foundation of the Corporate Existence; The Core Concept also
dominates every message we deliver.
2.【核心訊息】-品牌所傳達的主要訊息,次要訊息也不能背離主核心原則,甚至要進一步強化落實。
[Core Message] - The Main Message conveyed by the Branding, the secondary message can not deviate from the Main Core Principle, and even further to strengthen & Implementation.
3.【品牌個性】-品牌在傳遞訊息時,一貫採用的語調、態度,皆具有濃厚之情感成分,能讓消費者留下正面、深刻之印象。
【Branding Personality/Character】When the Branding delivers the message, the Tone and Attitude with strong Emotional Component, which can keep a Positive and Deep Impression on the Consumers.
4.【品牌符號】-品牌在傳遞核心訊息、品牌個性時,必須用到的配套工具,包括:顏色、字體、商標、版面、配音…etc.
【Branding Symbol】 - A supporting tool that a Branding must use when delivering Core Messages and Branding Personality/Character ; including:
Color, Font, Trademark, Layout Design , Dubbing …..etc.
Propositioned by: 林天祥mikko老師
-夢蝶園資深品牌策略經營顧問.
文章提供: 夢蝶園 https://www.butterfly520.net/blog-1
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